Rugby World Cup 2015 and the involvement of The Lensbury as a Team Base, proved instrumental in raising the profile, both nationally and internationally of Teddington. The involvement saw newspapers, TV and radio stations and websites around the globe extensively name-check Teddington as the location of The Lensbury throughout the tournament.
Media from as far afield as Australia, New Zealand, France, South Africa, USA, Canada, Argentina, UAE and Japan all referenced ‘Teddington in west London’.
“We noticed that when it comes to Rugby, people often describe the location of The Lensbury as ‘close to Twickenham’ rather than where we actually are. This time around we have made a concerted effort to get our location properly described as Teddington.” said The Lensbury CEO Lacy Curtis-Ward. “Teddington is a town with its own unique feel, so we thought that it was about time that we stopped being simply ‘close to Twickenham’ and helped put Teddington on the map. We believe that this coverage can have a positive financial impact on the town for years to come.”
During the tournament The Lensbury played host to New Zealand, Australia and South Africa who finished RWC2015 as the top three teams, with New Zealand lifting the World Cup.
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